Guelph Receives Gold Award from IEDC for Vacation Want E book – Guelph

The Metropolis of Guelph is acknowledged by the Worldwide Council for Financial Growth.

The council offered the town with a Gold Award of Excellence at its annual convention in Oklahoma Metropolis on Tuesday for its Guelph Retailers Want E book.

The Want E book was a part of a 2021 Christmas marketing campaign the town put along with the Guelph Chamber of Commerce as a approach to promote Guelph as a prime vacation spot for guests and companies in the course of the vacation season.

“This yr’s award winners show the ingenuity, management and dedication wanted to satisfy the challenges of at the moment and the longer term,” mentioned Nathan Ohl, President and CEO of the IEDC. “The winners of the IEDC Excellence in Financial Growth Awards symbolize one of the best in financial growth and show the extent of management to which Our occupation strives every single day.”

Guelph Financial Growth Officer Kurtis Wells known as the venture “a superb collaboration between financial growth and tourism, and the Guelph Chamber of Commerce.”

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The primary version of the Want E book in 2021 featured greater than 40 native companies from a wide range of classes. The Division of Financial Growth and the Chamber of Commerce teamed up with native graphic designer Elaine Lucis to create what Financial Growth Director Christine Chapman calls the primary of its type in the neighborhood.

“We wished to do one thing exterior the field,” Wells mentioned. “We received along with our work group and did just a little brainstorming. We used the Sears Want E book as inspiration, then put a Guelph spin on it to showcase native enterprise services.”

The Want E book was out there in print and on-line. In response to the town, 12,000 individuals learn the net brochure and there have been greater than 1,000 clicks on varied enterprise hyperlinks.

Plans are underway for the 2022 Want E book and it’s anticipated to be launched within the fall.

“We set the bar excessive with our preliminary want guide,” Wells mentioned. “However with their companions on the Chamber of Commerce and the native enterprise group, they will be brainstorming some new concepts. Everybody must be in search of the brand new Want E book as a result of I believe it is going to be thrilling to see.”

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