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Musk says Twitter’s new color-coded verified system will roll out in per week


New York
CNN enterprise

Elon Musk is able to take a look at his troublesome new verification system for Twitter as soon as once more. This time, in coloration.

The CEO of Twitter introduced – through a tweet in fact – that Twitter will roll out tentatively, Verified on Friday subsequent week. There are modifications to the plan that he apparently hopes will forestall individuals from paying $8 a month simply to impersonate celebrities or corporations.

“All verified accounts will likely be manually recognized earlier than verify activation,” he tweeted. “Painful, however crucial.”

Musk didn’t specify what will likely be finished manually or how a lot it’d delay the verification course of, particularly given Twitter’s large staffing cuts and departures since he took over a month in the past.

The brand new system may have a gold verify for corporations, a grey verify for presidency entities and a blue verify for people, whether or not they’re well-known or not.

Musk’s earlier try and launch paid verified accounts prompted a flood of pretend accounts from individuals impersonating the corporate and well-known Twitter customers, together with Musk himself, prompting Musk to announce one other delay within the new system.

His plans to cost for verified accounts have been placed on maintain a number of occasions. Charging customers for a verified account is vital to Musk’s plan to make Twitter much less depending on promoting income, which has made up greater than 90% of its income to date, and stem the lack of cash as advertisers pull again from the social community. .

“All confirmed people may have the identical blue tick, because the boundaries of what counts as ‘attention-grabbing’ are in any other case too subjective,” Musk tweeted. “People can have one other tiny brand that exhibits they belong to a company if they’re licensed as such by that group.” Longer clarification subsequent week.”

Among the many particulars lacking from his tweet are particulars on pricing and when the blue checks will disappear for many who do not wish to pay and had been confirmed to Musk. Twitter, which is believed to have laid off most or all of its public relations workers since Musk took over, didn’t reply to a request for particulars. Musk’s different corporations, Tesla ( TSLA ) and SpaceX, have lengthy not responded to requests for remark from most media retailers.

The chain of tweets introduced by Musk started with Musk responding to a tweet from former US Labor Secretary Robert Reich, a liberal economist who criticized Musk’s mass layoffs since taking up Twitter.

“Here is what Elon Musk does not perceive: A lot of an organization’s worth lies in its staff — their information, expertise and concepts,” Reich tweeted. “When he laid off half of Twitter’s workers and drove away much more, he wasn’t ‘slicing prices.’ He was actively destroying what he purchased.”
“Fascinating … now pay $8,” Musk answered at Reich’s tweet.

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