Steam’s new guidelines are altering how video games stand out

Prize symbols, discount announcements, and review scores clutter a Steam storefront in a Photoshopped image.

Image: Valve / Kotaku

Yesterday, Valve launched an replace for builders who promote on their storefront. Beginning September 1 of this 12 months, “banner pictures” referred to as “capsules” in Steamworks, will probably be restricted to incorporate quite a lot of prizes, present gross sales, and extra. In saying the coverage change, Gordon Freeman’s home says the earlier guidelines weren’t outlined effectively sufficient.

Banner pictures are the equal of the quilt on Steam. They’re what you see in retailer listings, and so they’re normally designed to seize your consideration as rapidly as attainable: that usually means fancy artwork, a distinguished essential character, and the title in huge, stylized letters. Nevertheless it was additionally a spot the place builders would point out present gross sales, record rave evaluations, showcase any awards the sport might need gained, or just let you already know there is a new DLC or seasonal replace. Beginning September 1st, nevertheless, builders might be allowed to point massive updates, however might be prohibited from displaying numbers or different textual content that isn’t straight associated to the sport.

Valve shared information of the upcoming modifications in an announcement on Titled “New Guidelines for Graphic Asset Capsules,” the submit particulars the corporate’s want to “make issues as clear and so simple as attainable for patrons to seek out video games to purchase and play on Steam.” For them, that does not embrace listings with excessive evaluation scores, award names, symbols or logos, and completely no low cost advertising copy.

Content material on graphics-based capsules on Steam is restricted to sport art work, sport title, and any official subtitles. For readability, this implies:

  1. There are not any evaluation scores of any variety, together with Steam evaluations or exterior information sources
  1. No names, symbols or logos for awards
  2. No low cost advertising copy (for instance, no “On sale now” or “As much as 90% off” textual content)
  3. No textual content or pictures selling one other product. This doesn’t embrace the advertising of sequels or different titles in the identical franchise.
  4. No different miscellaneous textual content.

Photos will be up to date to inform prospects of an replace, corresponding to a serious DLC launch or a well-liked seasonal replace with reside video games. There are, nevertheless, some restrictions to this as effectively. Stated updates can solely go into impact for a month utilizing what Valve calls “Art work Overrides”. Moreover, the textual content – which ought to solely be used to explain the brand new content material and nothing else – have to be localized in any language supported by the sport.

For many who wish to present excessive evaluation scores, Valve signifies that builders ought to observe the rules outlined within the “Retailer Web page Accolades” documentation on Steamworks. These are the prizes you see on the game-specific retailer web page, typically on the appropriate aspect of the web page.

This rule change will possible assist clear up among the litter of textual content that generally fills Steam, although it stays to be seen how builders will reply to the brand new tips and the way strict Valve might be in implementing them once they go into impact in September .

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